Their response below is wonderful. Well played, Bodyform. Well played indeed.
So that is what we should be doing to promote the band? It's all so clear now! Such a shame we don't have frozen pools here in Australia... I have to agree with several youtube comments that it would be so much better if he got another surprise around the 1 minute mark.
I know I'm kind of late to this party, but at time of this posting you still have just over a week to bid on the shorts he's wearing.
Around this time last year I posted a video by collectivecadenza covering non-verbal lyrics, here's another of theirs showing an (extremely) abridged history of Western Music.
Yes, I know, everything is over-saturated with Gangnam Style right now. I'm afraid I simply must insist that you humour me, this hits too many buttons for me to ignore it. Give it a chance... just the tip, just to see how it feels.
Many thanks to Eric for this one.